Google Analytics

Google Analytics

Google Analytics is a free Web analytics program that is used to check the visitors traffic on website. This program is created by Google and it has helped many businesses to convert potential customers into sales. It works on a simple logic that is track the people who visited website and then enhance their experience.

Google Analytics collects information with the help of cookies and Java script code about the visitors. You can generate a report which would show visitor activities and measure the performance of advertising campaigns. It can do wonders for you if you know how to use it.

Today, I would briefly explain how to get started with Google Analytics. As I said earlier, it is a free program so nothing to worry about the monthly or yearly fees or any kind of subscriptions. Follow these simple steps:

1.      Create a Gmail account. Go to www.gmail.com and sign up

2.      Then create a website profile: www.google.com/analytics

3.      Google would generate a tracking code, add tracking code

4.      Google would notify you in some time and your account is ready for use.

In my next blog I would explain some terms used in Google Analytics. These terms are:

Alerts, Benchmarking, Bounce Rate, Click, Conversion, Cookie, Cost Data, Custom Reporting, Direct Traffic, Ecommerce, Exact Match, Filter, Funnels, Goal, Goal Conversion Rate, Head Match, Impression, Keywords, Landing Page, Loyalty, Match Type, New Visitors, Organic Traffic, Paid Traffic, Page View,  Query Parameter, Query Variable, Referring Sites, Search Engines, Time On Sites, Unique Visitor, Visitor.

I would be getting in touch with you soon and share some more information on Google Analytics. Feel free to connect with on Social Networks like Facebook, twitter and LinkedIn. If you have any feedback for me, please share with me.