Perception- Do you see what you want to see?

Perception- Do you see what you want to see?

“Change the way you look at things and the things you look at change.” (Wayne W. Dyer)

 

How often you judge others without knowing them properly? If you think about it, you would probably come up with an answer. I am not saying your perceptions can be always wrong but without understanding the real issue and come up with a conclusion would be a big mistake. As far as professional life is concerned, other’s perceptions should be never ignored.

 

 

Dealing with people is an art and it also helps in building long term relationships. I had seen people with positive frame of mind getting along with people easily. As marketers, remember when a consumer is going through buying decision process, perception establishes the real understanding of a product or service. During this whole process, four distinct stages of perception occur:

 

• Sensation: This describes the initial response when a consumer see a product or know about the service. We can also call this as a first impression and if consumer is satisfied he would most likely think about the product or service in future.
• Attention: After initial response if customer goes through mental processing, he would pay attention and ask for more information.
• Interpretation: Consumer would now analyze the information and try to remember his previous experience with a product or service offered to him.
• Retention: This is the last stage where consumer finally decide what to do further. On the basis of his past experiences and strong brand image, final decision is made.

Idea is to make every effort to understand others and build long term relationships. This way it would be easy to be successful in terms of business and also it would help you grow as mature individual.